Centred on an inspired adaptive re-use of the heritage-protected Goods Shed 5 by famed architect, Nonda Katsalidis, Seafarers is a new mixed-use waterfront precinct for Melbourne which will incorporate a limited collection of residences, Australia’s first 1 Hotel, a 1,000-seat function centre, dining and retail, all complemented by a 3,500sqm public park.

Client:
Riverlee
Services:

Brand identity and strategy
Art Direction
Identification signage and site activation
Print and digital communications
Corporate publications
Website Design

Project Website: 

seafarers-residences.com.au

Texture and sustainability tell the story of Seafarers and 1 Hotels. Continuing that mission, the marketing brochures and folders are bound in a range of fabrics selected from surplus factory material.

We collaborated closely with Earl Carter to produce a dedicated suite of lifestyle imagery highlighting Seafarers’ connection to nature and all that Melbourne’s bustling riverfront precinct has to offer.